Use case 14.10.2026 · Advertising

A leader of the Polish advertising market handed recruitment, training and onboarding to the agent

Over a few months the agent onboarded 9,599 people, ran 309,275 candidacies and made 89% of qualification decisions itself. People approve, the agent executes.

A confidentiality agreement keeps the company's name private. We will show it once an NDA is signed.

One day with the agent

16:21
Two briefs arrive by e-mail: a fast food chain's winter commercial and a big e-commerce commercial. The agent turns them into castings itself.
16:24
An employee with no technical skills clicks one thing: “invite”.
16:25
Freeze frame. Right now the agent picks people from the database, writes to each one and sets reminders. By 23:11 it reaches 13,772 people: a one-day record.
16:35
First answers within minutes. Whoever stays silent gets a reminder; whoever has no app gets a text with a link.
Day 2
The agent qualifies candidates and walks newcomers through onboarding: photos, video, consents. It sells self-tape training in the app.
Day 3
The company's employees approve the best. The decision stays with a person; the rest of the work is already done.

Numbers

9,599people onboarded by the agent

309,275candidacies in recruitment

89%of qualification decisions made by the agent

9 minto the first answer to a new brief (was 44)

514,750messages: e-mail, push, text

3 hmedian from invitation to acceptance

1,500 hof manual work taken over in 6 weeks (estimate)

+10%agency turnover y/y, record month PLN 684k

Growth in charts

People onboarded by the agent

cumulative, M1 = first month with the agent

Candidacies per month

from the month before the agent

Who makes qualification decisions

5,877 decisions

Minutes to the first answer to a brief

median, month by month

Who sends the messages

159,324 messages in the last 6 weeks

Training and session sales in the app

PLN per month, the agent runs the outreach

What the agent does on its own

Recruitmentopens a casting from an e-mail, picks people, invites, qualifies
Onboardingwalks newcomers through profile, photos, video and consents
Reminder sequencessilence gets a reminder; no app gets a text
Text messages1,163 people without the app, 100 an hour; 14% joined the app, 45% of those who replied
Phone callscalls when a decision is needed now; says it is an AI, sends the link by text
Training and salesinvites to workshops and sessions; payment in the app, a person teaches
Data protectionremoves everyone who asked not to be contacted before every send

The company's employees write no code. They tell the agent what to do and approve the result.

I want this agent
← All news

Source: the agent's system data as of 21.10.2026. “Onboarded” means new profiles opened by the agent. The 1,500 h estimate: 5,220 decisions at 0.5 min and 86,597 messages at 1 min of manual work. Agency turnover: 12 months to September 2026 against the 12 months before.